Product Management Service in Bangladesh
Product management is the process of creating a new product and taking it to the market or developing an existing product and adding value to it. As a modern product management firm, we have a team of expert product managers. Get in touch with us today for product management services.
Steps We Cover Under Product Management Service
Develop a Vision of the Product:
First of all, we develop a vision of the product before we actually develop the product. Under this vision development phase, we define the final output of the product. It helps us keep on track while designing and developing the product.
We answer three crucial questions at the time of developing a vision of the product. These are 1. Who will be the end-user of the product? 2. What problems will it solve in real life? 3. What are the success metrics of the said product.
Market Research & Customer Understanding:
Market research involves collecting and processing market information to analyze different aspects of a product. Sometimes it compares existing products, seeks to find the viability of a product, judge people’s interest in similar products, analyze features of existing products, etc. However, the core objective is to understand the potential users of the product.
The success of a product largely depends on the accuracy of market research. If the market research shows faulty results, the product will not be able to serve its purpose to the expected level. We have an expert market research team who are capable of extensive research.
Develop Winning Strategy:
At this stage, we develop a winning strategy. We consider a lot of things while developing a product strategy. We prepare the strategy with a focus on the final outcome of the project. In doing so, we seek to achieve the core objectives of the product through the strategy.
The strategy reflects on a number of factors including competitors, market demands, key features, and differentiators, business objectives, total development time, the future potential of the product, etc.
Product Management Consulting Projects :
A Product Management consultant generally works on a project that is well-defined by the client. This might include market analysis and validation, developing a business case or defining product strategy and building a strategic road map. Work is done offsite, with occasional visits to the client site if necessary, to gather data or present findings and deliverable.
Implement the Strategy and Perform QC:
Now is the time to implement the strategy. In this stage, we design and develop the final product as per our set of strategies. While implementing the project, we go through our tools and techniques of project management.
When we are done with the development of the product, we perform robust QC to check whether the product is ready with all the expectations. Our QC experts will take care of the finishing of the product.
Marketing, Sales, and Success Measurement:
If the contract includes, we will also take care of the marketing and sales of the product in the target market. We have an expert team of marketers including digital marketing experts who will make sure your product is presented to the right group of potential customers.
At the last stage, we will measure the success of the project with a set of predefined metrics. And, finally, we will prepare a project report and submit it to you.