Establish a context for planning. The only way to ensure that your plan yields a successful outcome is to account for the facts and forces around you. If you base your plans on the perspectives of more than just yourself, your planning will be better. The following four sources of information provide the necessary context:
1. A history and behavior analysis of your organization
2. Perceptions on the inside
3. Perceptions from the outside (and objective)4. Information about the environment in which you live
Our world is not static, so we need to monitor and adjust the plan as often as necessary.